Best crowdfunding campaign strategies and tips

Every aspiring startup considers crowdfunding as an alternative funding method that does not require bureaucratic intervention.

Moreover, crowdfunding provides a unique insight into the target audience. People who will donate money to your project can become your clients or regular sponsors. Some entrepreneurs even find partners on crowdfunding platforms.

We have described the situation from the positive side, when the crowdfunding campaign is successful and the financial goal is achieved. 

The question arises, how to create this successful crowdfunding campaign?

You need a crowdfunding strategy!

Usually, 48 hours are enough for the campaign to take off. If it takes you more, then there are errors to work on.

In this article, we’ll cover the best crowdfunding strategies with real examples and tips to help your campaign succeed.

The phenomenon of success — a unique idea

Meet the Pebble Time, the record-breaking project that raised $1 million in 49 minutes! Pebble Time is the most successful Kickstarter campaign. Just imagine 78,741 sponsors donated money for smartwatches, ultimately raising $20.4 million!

Now Apple Watch is something ordinary, but in 2015 Pebble Time became the first smartwatch, conquering many backers. The company lasted until 2018, and the technology was sold to Fitbit.

The Pebble Time example shows that new ideas are always valuable and well sponsored. Conduct research and analysis of your competitors in the market, perhaps your “ingenious creation” has already been implemented or, on the contrary, has been defeated.

Find out which advertising channels the campaign attracted for their promotion, and which were not needed at all. Crowdfunding platforms blogs often tell about the most successful and failed companies, read the news and do not be afraid to take the best.

Promote promote promote

Look at this cube. This is a new toy in the “fidgeting toys” niche. Fidget Cube is so popular that it even stands in our office in Ukraine.

Source: Kickstarter

At one time, the project blew up the Internet, raising $6,465,690. It would seem like a simple toy that made 154,926 people donate their money for its implementation.

The guys created an incredibly attractive campaign with bright pictures, videos and even added scientific articles to show the value of this invention.

The second most important Kickstarter campaign received a response in many publications and social networks, thereby spreading the information about the company to the right target audience — the Millennial generation. The Fidget Cube quickly picked up this topic and spread the news among the young communities. So, the company began to advertise itself.

The fidget toy idea was very popular that even publications like Techcrunch have mentioned it on their blog:

If it holds up, it could become an indispensable desk companion.

Video marketing

In one of our articles, we have already talked about what it takes to create a great crowdfunding campaign?

Everything is important: from filling out a profile to a logo that will help you promote a recognizable brand.

We paid special attention to the video. How can a five-minute video make a campaign successful?

Here’s a real example — Con Man.

Con Man Indiegogo Campaign. Source: Vimeo

Alan Tudyk recorded a video where he shared his plans for a comedy series for 10 episodes. The script had already been written, the only thing missing was money. To implement the project, it was necessary to raise $450,000, but 46,285 backers donated $3,156,178.

Con Man has become one of the most popular projects on the Indiegogo. If you are thinking about making a video or not, remember the overwhelming success of Alan Tudyk.

Stay in touch

Rayan Stout, the founder of the Arsenal project share plans, updates, and even failures with investors.

Arsenal’s crowdfunding campaign started in 2017 on Kickstarter. The guys have developed a device for photographers that helps to control the camera via smartphone.

Arsenal's crowdfunding campaign
Source: Kickstarter

People liked this idea so much and Arsenal received $2,650,310 to help bring this project to life.

Rayan is still talking to investors about upcoming releases, sharing updates, and responding to audience comments.

Rayan is still talking to investors about upcoming releases
Source: Kickstarter

Use a scarcity strategy

The scarcity strategy was explored back in 1975. Users were offered 2 jars of identical cookies, one of the jars had 10 cookies and the other 2. Most users preferred a jar of 2 cookies.

2 jars of identical cookies
Source: CXL.com

The same technique can be applied to a crowdfunding campaign.

Make gifts limited. 

For example, if you are going to launch a computer game, let only the first 500 people get the demo version and they become real testers of your product.

Another example, if you come up with a smart device, present it just to the first 200 backers.

This strategy will motivate your audience to act faster. Surely, you fell into this “trap” making a purchase on Amazon or booking a hotel on Booking.com.

booking.com
Source: Booking.com

10 tips to help your crowdfunding strategy succeed

  1. Planning. Before starting any campaign on any platform, you need to plan all the little things from the reward method to the logistics.
  2. Research. Do your research on existing crowdfunding campaigns across multiple platforms and add the best to your strategy.
  3. Think about marketing. No company can survive without marketing. Use social networks, thematic groups or YouTube ads. Do whatever it takes to keep your audience interested.
  4. Keep investors informed about your business. Communicate with your audience and answer even the most unpleasant questions.
  5. Make the reward worthwhile. Your investors must be 100% motivated. Satisfied backer is a good advertisement.
  6. Thank your crowd. Record a video, publish the article on your website, and be sure to include the names of the most significant investors. They will probably want to repost.
  7. Use tools to promote your crowdfunding campaign. You can read the list of top tools and choose the right one.
  8. Pay special attention to the visual presentation of your project. Video is always a good idea!
  9. Choose the right crowdfunding platform. Get to know your audience, and only then register a unique project.
  10. Try it, try it, try it again. If it didn’t work the first time, it doesn’t mean that it won’t work the second time.

Let’s summarize

As you can see, a successful crowdfunding campaign is like a successful business that requires a lot of effort and teamwork. Your strategy should make your crowdfunding campaign stand out from a million others.

According to research, only 9% of Kickstarter crowdfunding campaigns are considered to be failures, which means that you have 91% to be lucky.

If you have any ideas or would like to share your crowdfunding observations, contact our team. Let’s try to figure it out together!

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