Two loan offers pay the same interest rate. But one is backed by a financially strong company, while the other is backed by a company quietly struggling financially. The rate is the same—but the risk is not.
We asked Loanch. Petar Brkić, Managing Director, explains where to look when you assess a loan originator on your own: which numbers matter, how to read them over time and which signs should make you pause.
Why Originator Health Matters
Yield is the easiest figure to compare, which is why it tends to dominate decisions. According to Brkić, that is where investors most often go wrong: they focus on potential returns and overlook the stability of the company responsible for issuing and servicing the loans.
A high interest rate can make an investment attractive, but it means very little if the Loan Originator cannot meet its financial obligations.
The point extends to repurchase promises. A BuyBack is only as reliable as the originator that gives it. Loanch therefore encourages investors to look at profitability, portfolio quality, financial strength and the overall sustainability of the lending business, not only at the rate on offer.
How Loanch Evaluates Originators
Before an originator joins the platform, Loanch runs financial, legal and background checks. The review, Brkić explains, covers:
- Financial position: equity, non-performing loans and delinquency levels
- Ownership and licensing: who owns the company and whether it holds the licenses its market requires
- Lending practice: underwriting standards and borrower assessment processes
- Portfolio quality: how the loans perform once they are issued
Brkić does not single out one factor. An important part of the assessment, he says, is whether the originator can sustain its lending and loan servicing over the long term.
Rather than relying on a single indicator, we look at the overall financial strength of the company and its ability to meet its obligations to investors.
Transparency is part of that picture. Good disclosure means financial statements, audited reports where available, regular management reports and information on overdue and non-performing loans.
Transparency alone does not guarantee financial stability, but a lack of transparency makes it significantly harder to assess risk.

Four Areas of Financial Health
Brkić suggests that investors reduce the analysis to four areas:
- Profitability: whether the company consistently earns more than it spends
- Portfolio quality: whether borrowers repay on time or defaults are rising
- Capital: whether it has enough resources to absorb unexpected losses
- Liquidity: whether it can meet its short-term obligations
The areas are closely connected. Rising defaults can reduce profitability, weaken the capital position and eventually create liquidity problems, so a weakness in one tends to travel to the others.
Looking at all four together gives investors a much more meaningful picture than looking at any single number.
Reading Portfolio Quality and Growth
The vocabulary is less intimidating than it looks:
- Delinquency: loans with overdue payments
- Non-performing loans (NPLs): loans that have reached a more serious stage of repayment difficulty
- Write-offs: loans the lender considers unlikely to be recovered in full under its accounting policies
The definitions are the easy part. The harder part is deciding what a figure tells you, and on that point Brkić stresses time:
The most important thing is not necessarily the number itself, but how it changes over time.
A single snapshot can mislead, especially during rapid growth. A rapidly expanding portfolio may make delinquency ratios look better for a while, simply because many new loans have not yet had time to become overdue. Brkić’s advice:
- Look at trends: repayment performance over several periods, not a single snapshot
- Compare like with like: normal delinquency levels differ between lending markets and products
Growth itself is not a red flag. It can be a positive sign, particularly in developing consumer-lending markets. The test is what happens alongside it:
- Encouraging: stable profitability and delinquency under control
- Warning: rapidly increasing defaults, weakening financial results or capital that shrinks relative to the size of the business
Profitability, Capital and Funding
For profitability and capital, a non-professional can start with two documents: the profit and loss statement and the balance sheet. Three questions to ask:
- Revenue: is it increasing
- Profit: is the company generating it
- Equity: is there enough to absorb losses
Comparing several reporting periods matters more than admiring one strong month or quarter. Brkić adds a simple stress test:
A useful question is whether the company could remain financially stable if loan defaults increased or revenue temporarily declined.
Funding is the other half of the story, and it is where liquidity, the fourth area, comes in: stable funding helps a company meet its short-term obligations. Originators may finance lending through:
- Shareholder capital
- Bank facilities
- Institutional funding
- Investment platforms
Brkić says there is no universal ideal mix, because it depends on the business model and stage of development. The concern arises when a company leans too heavily on one source.
Even a profitable Loan Originator can face difficulties if a major funding partner suddenly withdraws its support, so the stability of funding sources matters just as much as their number.

What BuyBack Really Means
At Loanch, the 30-day BuyBack is a contractual obligation of the relevant loan originator. If an eligible loan becomes more than 30 days overdue, the originator is required to repurchase the claim, including accrued interest.
The most important thing to understand is that a BuyBack obligation is not an insurance policy or a government-backed guarantee.
Whether the obligation can be honored depends on the originator’s financial strength and liquidity. That brings the investor back to the same indicators: profitability, capital, portfolio quality and the ability to meet financial commitments. According to Brkić, a BuyBack adds a layer of contractual protection, but it does not eliminate investment risk, particularly if the originator itself runs into serious financial difficulties.
Beyond the Numbers
Financial statements are essential, but they do not tell the whole story. Management experience, ownership structure and legal and regulatory status show how a business is run and what risks it may face. Investors should know who owns the company, where it operates and whether it holds the licenses its market requires.
I would not recommend treating any of them as a substitute for financial analysis. They should complement one another.
Investors also do not need to understand a credit scoring model to ask meaningful questions about lending quality. Brkić suggests starting with a few basics:
- Affordability: how the company checks that borrowers can repay
- Information used: credit history, income verification or other data
- Missed payments: what happens when borrowers fall behind
- Recoveries: how effectively overdue loans are collected
- Trend: how portfolio performance has changed over time
The answers show whether an originator has a structured approach to lending and debt collection. Look for them in the financial and management reports a platform publishes about its originators and in its risk disclosures.
Spotting Warning Signs
Ratios are not the only place trouble can show. An investor can also read how an originator communicates and behaves over time, and, as Brkić stresses, no single sign proves anything on its own.
The signs worth watching:
- Declining transparency: reports that are consistently late, unexplained changes in reported figures or vague answers to reasonable questions
- Frequent changes: in management or strategy, especially when they coincide with weaker financial results
- Poor communication: how the company explains itself when it runs into operational difficulties
One isolated negative indicator does not necessarily mean that a Loan Originator is in trouble.
What matters more, Brkić says, is whether several signs appear together, whether they persist over time and how openly the company explains the situation. Financial companies can face challenges, and the way they acknowledge and address them says a great deal about their approach to risk management and transparency.

Platform and Investor Responsibilities
Your own analysis and a platform’s due diligence work side by side, but they are not interchangeable. Brkić draws the line between them.
What to expect from a platform:
- Before listing: an assessment of each originator before onboarding
- After listing: ongoing monitoring of its financial condition and portfolio performance
- Throughout: relevant information about the investments, including reports and risk disclosures
What stays with you:
- Fit: deciding whether an investment suits your financial situation and risk tolerance
- Understanding: reviewing the available information and knowing the limits of BuyBack obligations
- Concentration: avoiding too much capital in a single investment or originator
Platform due diligence helps investors make better-informed decisions, but it does not replace their own assessment or eliminate investment risk.
Loanch’s own routine is one example of what the first list can look like in practice:
- Monthly: equity ratios, NPL ratios and delinquency stages
- Quarterly: originators’ financial statements
- Published: financial and management reports of originators, plus risk disclosures explaining the nature of the investments
Effective risk management, Brkić says, starts with continuous monitoring rather than reacting once problems become visible.
Our approach is focused on maintaining consistent oversight, responsible investment selection and long-term stability rather than simply maximizing investment volume.
Six Questions Before You Invest
For a new investor, Brkić boils the assessment down to six questions to ask about any loan originator. Most answers can be found in the financial and management reports and risk disclosures that a platform publishes:
- Profitability: is the company profitable, and are the profits sustainable rather than dependent on growth
- Portfolio: are overdue loans and defaults stable or increasing
- Capital and liquidity: can the company absorb losses and meet its obligations
- Transparency: does it publish regular financial reports and portfolio performance information
- Ownership and management: is the company properly licensed, and does its management have relevant experience
- Borrower default: does the originator offer a BuyBack, and is it financially capable of honoring it
Investors do not need to become professional analysts.
Understanding these basic areas, comparing performance over time and recognizing potential warning signs, he adds, can already lead to more informed decisions.
Final Perspective
The message from Loanch is that analyzing a loan originator does not have to be complicated. Four areas, a few documents and attention to trends over time give a non-professional a workable framework. Much of the signal comes not from any single figure, but from comparing periods and from how openly a company communicates.
At the same time, the framework has limits. Strong indicators do not remove risk, a BuyBack depends on the originator that issued it, and platform due diligence supports an investor’s judgment without replacing it. Diversification across investments and originators, Brkić notes, remains the investor’s own responsibility.
For investors, the practical lesson is that a sound decision is built not on the size of the headline rate, but on an understanding of who stands behind the loan. As Brkić puts it:
A high interest rate should never be the only reason to invest.