Project Idea

General Information About the Company

Wholesale Electronics Ltd. is a Bulgarian-registered company with registration number 203629908. The company was established in 2015 and specializes in the wholesale trade of consumer electronics and accessories.

The company’s registered office is located In Sofia, Bulgaria. Its strategic location in the capital facilitates cooperation with key clients and partners.

The company is led by Aleksandar Hristov Kanazirski, who has over 25 years of experience in the consumer electronics industry. Under his leadership, the company has been actively expanding its client base and strengthening its market position.

The leadership of Wholesale Electronics Ltd. is a significant asset to the company. The General Manager, Alexander Hristov Kanazirski, not only manages the company but also holds a seat on the Supervisory Board of Bulgartransgaz, Bulgaria’s largest state-owned energy infrastructure operator. This role signifies a high level of professional trust and recognition. Serving on the board of a critical national enterprise reflects Mr. Kanazirski's expertise in strategic oversight, corporate governance, and his ability to manage complex, high-value projects.

Mr. Kanazirski’s professional background demonstrates a consistent ability to build and manage business relationships, a critical factor for the company’s operations in distribution and logistics. His role at Bulgartransgaz and its subsidiaries has provided him with unparalleled access to influential networks in the corporate, governmental, and energy sectors. These connections enhance the company’s ability to secure contracts and expand its client base while reinforcing its market credibility.

From an audit perspective, the presence of a leader with such a profile significantly reduces risks associated with mismanagement or strategic misalignment. The proven governance skills and industry knowledge that Mr. Kanazirski brings to the table are invaluable in ensuring the company's long-term growth and stability.

Moreover, his leadership at Wholesale Electronics Ltd. has been instrumental in securing high-value contracts with key clients such as Magnum-D and Technomarket Bulgaria EAD, as well as in maintaining relationships with major suppliers. These accomplishments underscore his ability to leverage his strategic insight and networks to the benefit of the company.

Wholesale Electronics Ltd. is engaged in the wholesale supply of electronics and accessories, serving large corporate networks and telecommunications companies. Key clients include Magnum-D, Technomarket Bulgaria, TechMart, Technopolis, and leading Bulgarian telecom operators. The company primarily sources products from suppliers in China, enabling it to offer competitive pricing.

The company is a professional market player with a clear specialization and a stable client base. The following sections will assess how effectively the company utilizes its resources and manages its obligations to partners.

Collateral and Guarantees

To secure the proposed loan, WHOLESALE ELECTRONICS Ltd. offers the following collateral and guarantees, ensuring the lender’s risk is minimized:

1. Inventory as Collateral

The company maintains on the monthly basis a consistent inventory valued at approximately €769,231.00, which serves as liquid collateral. This inventory includes high-demand consumer electronics and accessories ready for sale or already allocated to specific client contracts.

2. Contractual Guarantees

The two large contracts with Magnum-D and Technomarket Bulgaria EAD, valued at a combined €14,423,077.00, provide an additional layer of financial security. These contracts guarantee a minimum monthly purchase volume, ensuring steady revenue streams and the ability to meet repayment obligations.

3. Company’s Equity

The company reports equity of approximately €2,820,513.00, reflecting a strong financial base. Although these funds are allocated for other operational needs, they demonstrate the company's financial stability and capacity to manage liabilities.

4. Consistent Cash Flow

Historical financial performance shows stable revenue generation, with an average annual turnover exceeding €11,282,051.00. The company’s predictable cash flow strengthens its ability to repay the loan as per agreed terms.

5. Personal Guarantees

The director and sole owner of the company, who has significant experience and business ties in the consumer electronics industry, is willing to provide a personal guarantee for the loan. This commitment underscores the company’s confidence in its ability to fulfill repayment obligations.

Conclusion

WHOLESALE ELECTRONICS Ltd. offers a strong collateral base, backed by tangible assets, guaranteed contracts, and consistent cash flow. These guarantees provide robust protection for the lender and significantly reduce the risk associated with the loan.