Kickstarter AI disclosure study finds visible AI use can reduce campaign success
A study of more than 63,000 Kickstarter campaigns found that disclosing AI use was associated with lower odds of reaching funding goals. The analysis covers campaigns launched from January 2022 to December 2024 and spans Kickstarter’s AI disclosure requirement introduced in August 2023. The article argues that transparency can create a credibility gap when backers cannot judge execution from polished materials alone.
